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Our Founder and Mentor
Adv. Afroz Shah

Counsel, Bombay High Court LLM
(Gold Medallist)

"Pollution begins in our head and must end in our head"

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Our Honorable Prime Minister
Shri Narendra Modi

"My friend Afroz and his team have been diligently working towards cleanliness for a long time.
We are proud of your efforts and hope you will continue to play a vital role in fulfilling Bapu's dream of a Clean India."

Anand Mahindra

Chairperson of Mahindra and Mahindra

"Like most people, I am often motivated by quotes of inspiring people. But nothing is more energizing than the actions—not just words— of iconic crusaders like Afroz. The man is unstoppable.I salute him.”

Our Chairman Advisory Board
Erik Solheim

Former UNEP Head Former Minister of International Development and environment of Government (Norway)

“The tireless effort of Afroz Shah and his incredible volunteers to clean the beaches and river of Mumbai inspires India and the world.”

Amitabh Bachan

"On Versova beach to meet Afroz Shah who is working a miracle in its cleanup!
Truly Inspiring.”

Our Efforts


Ground Action

  • To tackle global warming
  • To beat plastic pollution
  • To promote circular economy
  • To create leaders from local community

We Love our Planet

We Love our Ocean

Pre litter Stage: Facilitating to reduce garbage - over 1,00,000 people. Buying products in refillable

Litter Stage: Creating waste management system in communities, where there is no waste management and there is human ocean conflict and human animal conflict. Training locals to keep plastic uncontaminated, collection and segregation of plastic – avoiding to burn plastic

Post-Litter Stage:

  • Beach Cleanup.
  • Ocean Cleanup
  • Mangroves Cleanup
  • Spot Cleaning.
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Our Founder and Mentor
Adv. Afroz Shah

Counsel, Bombay High Court LLM
(Gold Medallist)

"Pollution begins in our head and must end in our head"

Our Honorable Prime Minister
Shri Narendra Modi

"My friend Afroz and his team have been diligently working towards cleanliness for a long time.
We are proud of your efforts and hope you will continue to play a vital role in fulfilling Bapu's dream of a Clean India."

Anand Mahindra
Chairperson of Mahindra

"Like most people, I am often motivated by quotes of inspiring people. But nothing is more energizing than the actions—not just words— of iconic crusaders like Afroz. The man is unstoppable.I salute him.”

Our Chairman Advisory Board
Erik Solheim


Former UNEP Head Former Minister of International Development and environment of Government (Norway)

“The tireless effort of Afroz Shah and his incredible volunteers to clean the beaches and river of Mumbai inspires India and the world.”

Amitabh Bachan
Indian actor, film producer, television host

"On Versova beach to meet Afroz Shah who is working a miracle in its cleanup!
Truly Inspiring.”

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Next slide